Lecture Decmeber 9th

Modernism and Postmodernism

Who decides what is good?
Modernism - saw themselves as the guardians of cultures these who were lower down the social order seldom questioned there place.

What is class?
- Education
- Occupation
- Leisure
- Activity
- Taste

The era of the lifestyle.
Consumer objects constitute a system of signs that differentiate the population.
Postmodernist theorists Baudvived and Foucaults.

Postmodernism - difficult to locate historically because its not clear when it began.
Artists Micheal Beutler and John Clay.

1990 the stylistic conventions of postmodernism graphic design Milton Glaser and Martin Sharp.

Stupid Girl

Today we watched the music video 'stupid girl' by pink. The reason for watching this video was to look for all the ways she communities her views to us.

The video include many ways for communication these are the ones i find.
- Uses the TV
- The way they look
- Body
- Different symbols
- Film
- Songs words
- Specials effects
- Location
- History ( black and white images)
- Camera angles

Lecture December 2nd

Communication

We communicate thought language and body language.
The way people stand, an image we no straight away the meaning.

A signifier - A sign
The outline of an image is the signifier. We know the meaning of image just from the outline.

Language is always changing - what means something to you might mean something different to someone else.

Russian Cyrillic alphabet shows different sounds, ideas and different meanings.
Symbolic signs you know straight away like road signs and flags of different country's.

We use everything around us to help us communicate.

Bauhaus